Why is my Cost Per Lead higher or lower this month?
CPL can increase or decrease based on changes in spend and lead generation.
These often fluctuate due to seasonality, demand, new launches, or offers.
If spend remains same but leads drop, CPL goes up.
If leads increase with same or lower spend, CPL goes down.
Ad performance, competition, and creative quality also impact CPL.
We recommend selecting all the cars or more than 6-7 cars for advertising, as this directly affects your Cost Per Lead, as it helps reach a larger audience of customers.
