# Funnel Metrics

Funnel Metrics section, displayed at the top left of the Dashboard, shows you the **current values of various metrics** like (ad) Spend, Impressions, Clicks, Calls, Paid Leads, Cost Per Lead, etc. for the **last 30 days** or for the selected time period. 

Funnel Metrics helps you to analyze the performance of your campaigns. 

> By default, Funnel Metrics are displayed for the previous 30 days. You can change the time period using the Time Period Widget, placed at the top right of the Dashboard.

The following Funnel Metrics are displayed:

![](/files/fXjqZSNfehJkPX8jglNw)

1. **Spend**: Total Ad Spends for the selected time period for all the campaigns
2. **Clicks**: Total number of clicks on all the ads for the selected time period
3. **Leads**: Total number of leads generated for the selected time period
4. **Unattributed Leads**: Total number of leads where the Lead source is not defined.
5. **Cost Per Lead**: It measures how much you spend to generate one lead through your campaigns.
6. **Lead with status**: Leads with some assigned status.
7. **Agent Missed calls:**  Percentage of the total number of calls missed by the Sales agent out of the total number of calls the Agents have received for the selected time period.

To change the time period for which you want to view the Funnel Metrics, go to the Date widget / Calendar at the top right of the Dashboard and select the desired duration.

![](/files/htf1zuI2ORAERsVLdbic)


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