What is hyperlocal?

Hyperlocal Advertising means reaching new customers through online ads in specific areas around your current location.

For example, let’s say you manage a Hyundai Showroom in Delhi but mainly you have most of your customers in the Dwarka, Janakpuri, and Mayapuri areas of Delhi. You’re looking for new people who may be interested in buying Hyundai cars.

Hyperlocal Targeting helps you find new customers online (on Facebook, Google, Instagram, etc.) by showing ads only in these specific areas, i.e. Dwarka, Janakpuri and Mayapuri. People living in these areas will see your ads online and those who are interested will respond to your ads.

In this way, your ads are local as they are shown in Delhi but also hyperlocal as they are shown in specific areas of Delhi where you do most of the car sales.