Hyundai
  • Introduction
  • What is hyperlocal?
  • Why is hyperlocal important?
  • Managing Leads
    • Logging in
    • Introduction to Leads
    • Lead Details
    • Editing Lead Details
    • Setting the Lead Status
    • Adding Note to a Lead
    • Setting Lead Reminder
    • Checking Activity Log of a Lead
    • Downloading Lead Report
  • Dashboard
    • Dashboard
    • Quick Summary
    • Funnel Metrics
    • Performance Trend
    • Your Campaigns
      • Activate or Pause Campaign
      • Edit Campaign Budget
      • Car Selection
      • Campaign Performace
    • Popular Products
    • Top Performing Ads
  • Frequently Asked Questions - Campaigns
    • Frequently Asked Questions
    • How to activate or pause a campaign?
    • Why is my Cost Per Lead higher or lower this month?
    • How many people have seen my ads?
    • How do I select the cars that I want to advertise?
    • How do I find the website where my Google Ads are taking the users to?
    • Are the changes I make on Dashboard executed in real-time?
    • What should be my Daily Budget?
    • How can I make TDS payment?
    • How do I make offline payments?
  • Frequently Asked Questions - Leads
    • Why should I use this platform when I can get lead at a lower cost per lead outside?
    • What are Expected Leads?
  • New Feature Release
    • Dealer Engagement Plan Dashboard
    • Lead Status Update
      • Which active dealers should I focus on to improve their performance?
      • Which dealers should I focus on activating first?
      • Which active dealers are doing well in the program?
      • Which active dealers are not doing well in the program?
        • Dealer Level Statistics
    • IVR Flow
    • Agent Updation
  • Reach Suggestions
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What is hyperlocal?

PreviousIntroductionNextWhy is hyperlocal important?

Last updated 4 years ago

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Hyperlocal Advertising means reaching new customers through online ads in specific areas around your current location.

For example, let’s say you manage a Hyundai Showroom in Delhi but mainly you have most of your customers in the Dwarka, Janakpuri, and Mayapuri areas of Delhi. You’re looking for new people who may be interested in buying Hyundai cars.

Hyperlocal Targeting helps you find new customers online (on Facebook, Google, Instagram, etc.) by showing ads only in these specific areas, i.e. Dwarka, Janakpuri and Mayapuri. People living in these areas will see your ads online and those who are interested will respond to your ads.

In this way, your ads are local as they are shown in Delhi but also hyperlocal as they are shown in specific areas of Delhi where you do most of the car sales.