# Why is hyperlocal important?

**Since the Covid-19 Pandemic, customers are spending more time online.** They consume more online content than before. Consumers also tend to check a product online before purchasing. 

![Online usage has increased among consumers due to the pandemic](/files/-MYmrh9eIaPRViGo-3HW)

So, if your Dealership has a **strong online presence** and a **capability to reach potential customers online**, then you can continue to get new Leads and sell more cars. 

**Hyperlocal advertising via the OnlineSales.ai application gives you the capability to run ads made for your Dealership on Google, Facebook, and Instagram.**  These ads are shown in your city and in areas near to your Showroom. 

A digital strategy that is hyperlocal is thus the most efficient way to attract new customers and close more sales. **Such a strategy works much better than traditional advertising like outdoor advertising, local radio ads, etc. as customers are spending most of their time online.** 


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