> For the complete documentation index, see [llms.txt](https://hyundai-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://hyundai-help.onlinesales.ai/why-is-hyperlocal-important.md).

# Why is hyperlocal important?

**Since the Covid-19 Pandemic, customers are spending more time online.** They consume more online content than before. Consumers also tend to check a product online before purchasing. 

![Online usage has increased among consumers due to the pandemic](https://2309199397-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LvJGMO3y2Acc1RkC-Eg%2F-MYmra8KQEheCJjWCRTr%2F-MYmrh9eIaPRViGo-3HW%2F396.jpg?alt=media\&token=acb70882-69a5-4d9a-9828-50c3ad95fc16)

So, if your Dealership has a **strong online presence** and a **capability to reach potential customers online**, then you can continue to get new Leads and sell more cars. 

**Hyperlocal advertising via the OnlineSales.ai application gives you the capability to run ads made for your Dealership on Google, Facebook, and Instagram.**  These ads are shown in your city and in areas near to your Showroom. 

A digital strategy that is hyperlocal is thus the most efficient way to attract new customers and close more sales. **Such a strategy works much better than traditional advertising like outdoor advertising, local radio ads, etc. as customers are spending most of their time online.**