What are Expected Leads?

You may notice Expected Leads in the Budget Settings. Expected Leads are the potential number of Leads that you may generate for the daily budget that you have entered.

Various factors are considered while calculating Expected Leads like,

• The Industry average, i.e. the average cost per lead of all the outlets participating in the Hyperlocal Program.

• Location, i.e. zone and region, i.e. the average cost per lead in nearby locations

• Reach, i.e, the number of people your ads reach on all the channels

• Other factors

Expected Leads help you to set your Daily Budget according to achieve your business goal.